How Learning English Can Enhance Your Black Friday Experience

Anna Naumovychreviewed byIryna Andrus / more about Editorial Process20 min
Created: Oct 30, 2023Last updated: Mar 11, 2024
 Black Friday

As Black Friday approaches, shoppers across the world eagerly anticipate the season of incredible discounts and extraordinary deals. While Black Friday traditionally involves frantic shopping sprees and incredible savings, we invite you to embark on a unique journey this year. 

In this article, we'll delve into the world of Black Friday, explore its history and psychology, and demonstrate how learning English can unlock a new dimension to your Black Friday experience. Whether you're a seasoned shopper or a newcomer to this shopping extravaganza, there's something valuable for everyone.

What is Black Friday

Black Friday, which falls on the day following Thanksgiving in the United States, is a global shopping phenomenon that kicks off the holiday shopping season. Shoppers can enjoy jaw-dropping discounts, making it the perfect time to purchase holiday gifts, electronics, and other coveted items. It's a day when retailers offer massive price reductions, attracting shoppers from all walks of life.

In 2023, Black Friday falls on November 24th, marking a day of excitement and incredible savings. The date is an essential mark on the calendars of shoppers looking to score big deals.

Black Friday History

The history of Black Friday dates back to the early 20th century, originating in the United States. It gained its name from the significant boost in retail sales, which often turned the balance sheets from "red" (indicating losses) to "black" (indicating profits). Over the years, it has evolved into a shopping festivity, not only in the United States but worldwide.

Black Friday Deals 101: How to Find the Best Discounts

Black Friday is the day with incredible savings and unbeatable deals. However, to make the most of this shopping festival, you need a strategy. Here, we'll delve into the art of finding the best discounts and ensuring that you don't miss out on any deals. 

These tried-and-true tips will help you navigate the chaos and make the most of your Black Friday shopping experience:

  • Research prices in advance: One of the fundamental strategies for getting the best deals on Black Friday is to research prices in advance. Start by identifying the items you want to purchase and their regular retail prices. This will give you a benchmark to determine the actual value of the discounts offered on Black Friday. It's not uncommon for retailers to inflate prices before the big day to make the discounts seem more significant, so being well-informed is your best defense.
  • Create a shopping list: Before you dive into the frenzy of Black Friday sales, create a shopping list. Be specific about the products you want to buy, and prioritize them. This will help you stay focused and avoid impulsive purchases. Remember, while the allure of discounts is strong, it's easy to get sidetracked if you don't have a plan.
  • Set a budget: While the discounts may be enticing, it's important to set a budget and stick to it. Overspending can lead to financial regrets after the shopping excitement fades. Having a budget will ensure that you make practical choices and avoid overextending your finances.
  • Sign up for retailers' newsletters: Many retailers send exclusive offers and discounts to their newsletter subscribers. It's a good idea to sign up for these newsletters in advance of Black Friday. You might receive early access to deals or even special promo codes that can provide additional savings.
  • Check store policies: Each store may have different rules for Black Friday, including return policies, price matching, and extended warranties. Be sure to understand these policies, as they can influence your purchasing decisions. For instance, some stores might price-match competitors, allowing you to get the best price without hopping between stores.
  • Plan your shopping route: If you plan to shop in physical stores, create a route that optimizes your time and minimizes travel between locations. Map out the stores you want to visit and the order in which you'll visit them. Keep in mind that some stores may open earlier than others, so make sure to consider opening times.
  • Use price comparison apps: There are several price comparison apps and websites that can help you track the best deals in real time. These apps allow you to scan barcodes, compare prices, and read reviews on the spot, helping you make informed decisions.
  • Follow retailers on social media: Retailers often use their social media platforms to announce exclusive deals, promo codes, and flash sales. Following your favorite stores on social media can provide real-time updates and opportunities to snag hidden discounts.
  • Be early or stay online: Black Friday shopping can be intense, with long lines and crowded stores. To avoid the rush, consider arriving early or shopping online. Many Black Friday deals are available both in physical stores and on websites. Keep in mind that some online deals may start before the in-store sales, so set your alarm and be ready to click “buy.”
  • Be patient and safe: Finally, remember to be patient and courteous during Black Friday. The shopping experience can be chaotic, but maintaining a calm and friendly demeanor can go a long way. Additionally, be mindful of safety, especially in crowded stores. Keep an eye on your belongings and stay aware of your surroundings.

The Psychology of Black Friday Shopping

Black Friday transcends the realm of mere shopping and delves deep into the psychology of consumerism. It's a day when shoppers often find themselves caught in the grip of impulsive buying, driven by the allure of seemingly irresistible discounts. 

The psychology behind this phenomenon is a complex interplay of emotions and cognitive factors. Retailers, too, are well aware of these psychological triggers and employ various tactics to capitalize on them. Limited-time offers, doorbusters, and the fear of missing out (FOMO) are some of the tools used to create a sense of urgency. The competitive nature of Black Friday shopping further intensifies the desire to participate.

Consumer psychology on Black Friday can be a fascinating study in itself. Shoppers often experience a sense of euphoria when snagging a great deal, and this can lead to a dopamine rush that reinforces their behavior. The environment of crowded stores, bustling with fellow shoppers, can amplify the excitement and create a sense of belonging to a unique community, further fueling the desire to participate.

Understanding the psychological underpinnings of Black Friday can help consumers make more informed choices and resist the temptation to overspend. It's essential to be mindful of the emotional pull that this day exerts and approach it with a well-thought-out plan.

Online Shopping on Black Friday

In recent years, the landscape of Black Friday shopping has been reshaped by the substantial growth of online shopping. This evolution has brought about a paradigm shift in the way consumers approach this day of deals.

Advantages of online shopping on Black Friday:

  • Convenience: Online shopping eliminates the need to battle through crowded stores or wait in long lines. You can browse and purchase from the comfort of your own home, at any time that suits you.
  • Wider selection: Online retailers often offer a broader range of products, ensuring you have access to a more extensive selection compared to physical stores.
  • Price comparison: The internet makes it easy to compare prices across multiple retailers, helping you find the best deals swiftly.
  • No geographic limitations: You can shop from a global marketplace, taking advantage of deals not just in your local area, but from retailers worldwide.

Disadvantages of online shopping on Black Friday:

  • Shipping delays: The surge in online shopping during Black Friday can lead to shipping delays, which may affect your ability to receive products in a timely manner.
  • Impersonal experience: Online shopping can lack the personal touch of in-store shopping, where you can physically inspect products and interact with sales staff.
  • Out-of-stock items: Due to high demand, online retailers may run out of stock quickly, leaving you disappointed if you miss out on a deal.
  • Security concerns: Online shopping requires you to share personal and financial information, making you potentially vulnerable to cyber threats. It's crucial to shop on secure websites and protect your data.

General Shopping Vocabulary in English

To truly master the intricacies of Black Friday deals, honing your comprehension of general shopping terminology is invaluable. A robust shopping vocabulary not only empowers you to confidently navigate the sales but also ensures you make informed choices. Here are some essential shopping terms and examples to familiarize yourself with:

  • Checkout: Understanding how the checkout process works is pivotal. You'll need to know terms like "shopping cart," "cart total," "subtotal," "tax," and "payment methods." For instance, when you're ready to complete your purchase, you'll add items to your "shopping cart" and proceed to the "checkout" to review your "cart total," which includes the "subtotal" and applicable "tax." Then, you'll select your preferred “payment method.”
  • Clearance: Black Friday often features items on "clearance." This term indicates that the products are being sold at a significantly reduced price to clear out inventory. Knowing this can help you identify excellent deals.
  • Shopping cart: When shopping online, your "shopping cart" is like a virtual basket where you collect items you intend to buy. You can "add items to your shopping cart" and, if necessary, "remove" or "edit" them before checking out.
  • Refund policy: Familiarizing yourself with the "refund policy" is essential in case you need to return a product. This policy outlines the conditions under which you can receive a refund or exchange an item. It's vital to understand terms like "return window," "restocking fee," and "proof of purchase" to ensure a smooth return process.
  • Promo code: "Promo codes" are often used to apply additional discounts during the checkout process. Learning how to "enter a promo code" or "apply a coupon" can help you maximize your savings.
  • Product description: Being able to interpret "product descriptions" accurately is crucial when evaluating the quality and features of an item. Terms like "specifications," "features," "dimensions," and "materials" are commonly found in product descriptions.
  • Warranty: When making significant purchases, understanding the "warranty" terms is essential. Be aware of terms like "limited warranty," "extended warranty," and “coverage period.”
  • Fitting room: When you find potential purchases, you might want to head to the fitting room, a place to try on clothes to see if they fit or suit you. You can ask a friend, “I need your opinion. Will you come with me to the fitting room?”
  • Shopaholic: If you or someone you know loves shopping to the point of it being an addiction, you can describe them as a shopaholic. For example, "Sophie's passion for exploring the aisles and discovering fashion gems knows no bounds. She's a complete shopaholic!"
  • Clothes Black Friday

Black Friday Vocabulary in English

Familiarizing yourself with Black Friday terms in English is key to ensuring you can navigate the sales with precision and make the most of the incredible discounts. 

Here's a deeper look into this vocabulary, complete with further explanations and illustrative examples:

  • Doorbusters: These are the highly coveted, deeply discounted items retailers use to lure shoppers into their stores. For instance, you might find that a store offers "doorbusters" like a 50-inch TV for a fraction of its regular price, but they are available in limited quantities and often require you to be at the store's door when it opens to snag one.
  • Early bird discounts: "Early bird discounts" reward those who rise with the sun to start their Black Friday shopping. These deals are usually available during the early hours of the day, encouraging shoppers to arrive at the crack of dawn to enjoy substantial savings.
  • Limited stock: When a retailer mentions "limited stock," it means there are only a few of a specific item available at the discounted price. For instance, “The latest gaming console is on sale, but it's in 'limited stock,' so you'll need to be quick to get one.”
  • Flash sales: "Flash sales" are lightning-quick discounts that last for a very short time, often just a few hours. Retailers might surprise shoppers with "flash sales" on various products throughout the day, encouraging spontaneous purchases. For example, “They just announced a 'flash sale' on laptops, but it's only for the next two hours.”
  • Cyber Monday: The online counterpart to Black Friday, occurring the following Monday and featuring digital deals.
  • Shop 'til you drop: An idiom that means shopping for an extended period until you're exhausted.

English Idioms with Days of the Week

Black Friday has become an idiom itself, meaning a day of frantic shopping and incredible discounts, usually occurring on the Friday following Thanksgiving in the United States. But beyond this shopping extravaganza, Friday has inspired a host of other idiomatic expressions in the English language. 

Here's a list of English idioms associated with Friday:

  • Friday the 13th - An infamous day associated with bad luck, believed by some to bring misfortune.
  • Casual Friday - A workplace tradition where employees are allowed to dress more casually on Fridays.
  • Friday fever - The excitement and restlessness that often comes over people as the workweek draws to a close.
  • Thank God it's Friday! (TGIF!) - An exclamation showing excitement and relief that the workweek is finally ending and the weekend is starting.

Now, let's explore English idioms associated with other days of the week:

  • Blue Monday - A term for a depressing or difficult Monday, often following a weekend.
  • Monday blues - Refers to the feeling of sadness or lack of motivation at the start of the workweek.
  • Manic Monday - A busy and hectic Monday, referring to the song "Manic Monday" by The Bangles.
  • Monday morning quarterback - A critic who passes judgment after the fact rather than before or during an event. Refers to American football games taking place on Sundays and analyzed the next day.
  • Having a case of the Mondays - Feeling unmotivated or dissatisfied with work at the start of the workweek on Monday.
  • Taco Tuesday - A tradition of enjoying tacos on Tuesdays, often at restaurants offering special deals on tacos.
  • Hump day - Slang for Wednesday, referring to it being the middle of the workweek, so one is "over the hump."
  • Wednesday's child is full of woe - A line from an English nursery rhyme, suggesting that a child born on a Wednesday is prone to sadness.
  • Throwback Thursday (TBT) - A social media trend where people post nostalgic photos or memories on Thursdays.
  • Thirsty Thursday - A reference to Thursday as a popular night for socializing and drinking in preparation for the weekend.
  • Thursday is the new Friday - An English expression saying Thursday night feels like Friday night in anticipation of the weekend.
  • Saturday night special - Originally referred to a cheap, easily concealed handgun, but now used more broadly to describe a low-cost or low-quality item.
  • Saturday morning cartoons - Recalls the tradition of watching animated shows on Saturday mornings.
  • Lazy Sunday - A term for a relaxed and leisurely Sunday.
  • Sunday best - Refers to dressing in one's finest or most formal attire for special occasions.
  • Sunday driver - An English idiom used to describe someone who drives very slowly or cautiously, often causing frustration for other drivers. The term originates from the leisurely driving associated with Sundays, but it's commonly used to refer to slow or overly cautious drivers on any day of the week.

English Idioms with Colors

Black Friday has become an idiom itself, signifying a day of frenzied shopping and remarkable discounts, with the color black alluding to the financial gains of businesses. 

Here's a list of English idioms associated with the color black:

  • Black market - An illegal or underground economy where goods or services are traded without government oversight.
  • Black sheep - Refers to a family member or individual who is considered an outcast or behaves differently from the rest.
  • Blacklist - A list of people or things that are excluded, rejected, or banned due to disapproval or suspicion.

Now, let's explore English idioms associated with other colors:

  • Red carpet treatment - Treating someone with great importance and a warm welcome, typically associated with celebrities or VIPs.
  • Caught red-handed - Being caught in the act of doing something wrong or illegal.
  • Red tape - Excessive bureaucracy or rigid conformity to rules that prevents action or progress. Refers to the historical use of red tape to bind legal and official documents.
  • Red-letter day - A day that is memorable and significant. From special red-lettered holy days marked on calendars.
  • Paint the town red - To go out and celebrate, party, and enjoy oneself. Refers to being rowdy and wild.
  • Seeing red - Very angry. Red symbolizes the color of anger and aggression.
  • Roll out the red carpet - Treating someone in a special way, giving them a grand welcome. Refers to laying out a red carpet for VIP guests.
  • Yellow-bellied - Describes someone who is cowardly or lacking courage.
  • Yellow journalism - Refers to sensationalized, unethical, or biased journalism that focuses on attracting attention rather than providing factual information.
  • Green thumb - Describes someone who has a natural talent for gardening or growing plants.
  • The grass is always greener on the other side - Suggests that people often think others have it better than they do.
  • Green with envy - Very jealous and resentful of someone who has something you want for yourself.
  • Given the green light - Approved to go ahead with something or given permission. Comes from green traffic lights indicating go.
  • Feeling blue - Feeling sad, down, or depressed.
  • Out of the blue - Refers to something unexpected and sudden.
  • Once in a blue moon - This means something that happens very rarely.
  • Blue-blooded - Of noble birth or from a wealthy, aristocratic family. Refers to blood appearing blue under pale skin.
  • White lie - A harmless or minor lie told to avoid hurting someone's feelings.
  • White as a sheet - Describes someone who appears extremely pale, often due to fear or shock.


English for Reading Product Descriptions and Reviews

During the Black Friday madness, it is essential to keep a clear head and make smart choices. That's why it is important to read information about products carefully, especially when navigating through the frenzy of discounts and deals. Understanding product details, specifications, and reviews in English can be your guiding light in making informed purchasing decisions. 

Here are some key English vocabulary terms and phrases to help you do just that:

  • Product specifications - Technical details like size, weight, dimensions, capacity, etc. help you understand exactly what you are getting.
  • Features and capabilities - Describe what the product does and what it offers the user. Allows you to compare between products.
  • Materials used - What a product is composed of. Important for assessing durability and quality.
  • Average customer rating/number of reviews - Gives an overview of customer satisfaction. More reviews lend more credibility.
  • Durability and warranty details - How long a product is designed to last. The warranty covers repair/replacement.
  • Recommended uses/applications - What a product is intended for and the best scenarios to use it. Helps choose the right option.
  • Pros and cons - Lists the standout positive and negative qualities mentioned in reviews.
  • Areas for improvement - Constructive feedback on how a product could be better.
  • Comparisons to similar products - Contrasts with competitors to see advantages/disadvantages.
  • Aspects that stood out - Specific qualities that impressed customers.
  • Whether expectations were met - Did the product satisfy needs based on its description?
  • Worth the money? Would they recommend it? - Crucial information that estimates the product's overall value.
  • Images/videos of product in use - Gives you a firsthand look at the user experience.
  • Expert vs amateur reviews - Professional opinion vs. casual user assessments.
  • Answers to commonly asked questions (FAQ) - Insight into concerns and helpful facts.

English for Communicating with Customer Support

During Black Friday, we often find ourselves dealing with a multitude of purchases and inquiries. Efficient communication with customer support in English becomes paramount. 

Here are some additional examples of Black Friday language learning phrases in English for navigating customer support during this busy shopping season:

  • I recently purchased/ordered... - Provides background information relevant to your case.
  • What payment methods do you accept? - Checks forms of payment allowed for transactions.
  • I need help troubleshooting an error message. - Seeks technical support for a tech issue.
  • Could I get an update on my order status? - Checks where an order is in the shipping process.
  • How can I track my shipment? - Inquires about monitoring the shipping process and delivery.
  • Can I change my shipping address? - Asks if it is possible to redirect a delivery location.
  • I'd like to cancel my order - Requests stopping the order and getting a refund.
  • I'm having an issue/problem with... - Explains what product or service requires assistance.
  • How can I return or exchange an item? - Starts the process to send back or swap a product.
  • My product arrived damaged - what are the next steps? - Reports a defective product and asks how to handle it.
  • I'm missing a part of my order. - Indicates an incomplete order that requires follow-up.
  • How do I file a warranty claim? - Asks how to get a damaged product repaired or replaced.
  • Could you walk me through how to set this up? - Requests guided assistance with product setup.

Clear and effective communication with customer support can make your Black Friday shopping experience more seamless and enjoyable. These English phrases will help you address various situations and inquiries during this busy shopping season:

  • Is there a Black Friday discount on this product? - Inquires about special deals or discounts associated with Black Friday.
  • I'm experiencing an issue applying the Black Friday promo code. - Seeks assistance with using promotional codes during the sale.
  • Can I combine multiple Black Friday deals on one order? - Asks if it's possible to stack discounts for maximum savings.
  • What's the return policy for Black Friday purchases? - Inquires about specific return or exchange terms during the sale.
  • Do you have extended customer support hours for Black Friday? - Check if there are special support hours due to the shopping event.
  • How long will Black Friday shipping take? - Seeks information about delivery times during the Black Friday rush.
  • I missed out on a Black Friday deal; can I get a rain check? - Asks if there's a way to obtain the same deal after it's expired.
  • Are there any exclusive Black Friday offers for loyal customers? - Inquires about special promotions for returning customers.
  • My Black Friday order was charged the wrong amount; can you help correct it? - Requests assistance with billing issues related to Black Friday purchases.
  • I'd like to provide feedback on my Black Friday shopping experience. - Expresses a desire to give feedback or offer suggestions for improvement.

Black Friday Language Learning Deals

Black Friday, the much-anticipated shopping period, isn't just about finding incredible deals; it's also a great time to invest in your personal growth. At Promova, we offer a unique opportunity to elevate your language skills, especially English, during this busy season. Imagine shopping for those tempting Black Friday offers and, at the same time, enhancing your proficiency in English, a language widely spoken around the world. With Promova, you can seamlessly blend shopping with learning through a variety of options, including:

Furthermore, if you have travel plans and want to communicate effectively in other countries, we also offer courses in SpanishArabicGermanFrenchItalianUkrainianChineseKorean, and more.


As we look ahead to another exciting Black Friday full of deals and discounts, remember that the true spirit of this event goes beyond just shopping. It's also a chance for self-improvement, community bonding, and cross-cultural connections. 

While you hunt for those coveted bargains this season, also take time to invest in yourself. Sharpen your English skills, expand your global perspectives, and emerge from Black Friday not just with the latest gadgets or fashion pieces, but also with a sense of personal growth. 

The shopping will provide instant gratification, but the memories and skills you gain will continue to enrich your life for years to come. Approach this Black Friday with an open mind, an adventurous spirit, and a readiness to learn. The deals will come and go, but the self-knowledge and connections you make will stay with you always. Happy shopping and happy learning with Promova!


What is Black Friday?

Black Friday is an annual shopping event that takes place on the day following Thanksgiving in the United States. It is characterized by massive discounts, making it a prime time for consumers to purchase a wide range of products.

How did Black Friday get its name?

Black Friday got its name from the significant boost in retail sales, often turning the balance sheets from "red" (indicating losses) to "black" (indicating profits).

What are some tips for finding the best Black Friday deals?

Research prices in advance, create a shopping list, set a budget, sign up for retailers' newsletters, check store policies, plan your shopping route, use price comparison apps, follow retailers on social media, be early or shop online, be patient and safe during the shopping experience.

What are the consequences of Black Friday?

Black Friday, while known for its enticing sales and shopping frenzy, has various consequences. These include an increase in waste, particularly from non-recyclable plastic toys and e-waste, as well as the promotion of unsustainable consumption habits through fast fashion. In some countries, the negative environmental impact has led to discussions of banning Black Friday to mitigate its effects on the planet.

What is Cyber Monday?

Cyber Monday is an online shopping event that follows Black Friday, usually taking place on the Monday after Thanksgiving. It's a day when many retailers offer significant discounts and deals on their websites, making it an excellent opportunity for online shoppers to find bargains.

How many days does Black Friday last?

Black Friday traditionally lasts for one day, occurring on the Friday after Thanksgiving. However, in recent years, it has expanded to encompass the entire Thanksgiving weekend, with many stores offering deals on Thanksgiving Day and continuing throughout the weekend.

Are the Black Friday offers/deals only available in shops?

No, the offers and deals during Black Friday are not limited to physical stores. Many retailers also provide deals on their websites, allowing online shoppers to take advantage of discounts from the comfort of their homes. In fact, online shopping has become an integral part of the Black Friday experience, with many exclusive online deals and discounts available.


PromovaNov 16th, 2023
Absolutely. The rise of online shopping has significantly impacted Black Friday sales, with many consumers opting to shop online for convenience, avoiding crowds, and accessing exclusive online deals. This shift has prompted retailers to focus on e-commerce and offer online-specific promotions.
MackNov 16th, 2023
Has the rise of online shopping changed the dynamics of Black Friday sales?