Advertising Quiz

What is a Banner Ad?Choose the correct answer:

A commercial on television.
A digital advertisement displayed on a webpage.
A large outdoor advertising space.
An advertisement within a podcast.

Which term refers to content that matches the platform but is labeled as sponsored?Choose the correct answer:

Pop-Up Ad
Webinar
Native Advertising
Interstitial Ad

What is the main purpose of Brand Awareness?Choose the correct answer:

To spread content quickly online.
To recognize a brand and build loyalty.
To promote products for a commission.
To target ads based on a user’s location.

What does Geotargeting refer to?Choose the correct answer:

Creating content that becomes widely shared.
Using individuals with influence to promote products.
Targeting ads based on a user’s location.
Promoting products for a commission.

Which term describes the unconventional strategies to promote a product that are often surprising and creative?Choose the correct answer:

Retargeting
Content Marketing
Guerilla Marketing
Viral Marketing

What does ROI (Return on Investment) measure?Choose the correct answer:

The total number of people who see an ad.
The profit generated from an advertising campaign.
The level of interaction users have with content.
The amount paid for each click in a pay-per-click campaign.

Which term refers to the rules regarding the handling of personal information in digital advertising?Choose the correct answer:

Intellectual Property
Privacy Policies
Disclosure
Endorsement Guidelines

What is False Advertising?Choose the correct answer:

Advertising that is accessible to all.
Advertising that misleads or deceives consumers.
Adhering to laws and regulations that govern advertising.
The use of software to prevent ads from appearing on a user’s device.

What is the main goal of Lead Generation?Choose the correct answer:

To measure engagement.
To optimize content to appear in search engine results.
To acquire interest or inquiries from potential customers.
To measure the profit generated from an advertising campaign.

Which term refers to the percentage of visitors who leave a webpage without interacting?Choose the correct answer:

Impressions
Conversion Rate
Bounce Rate
Engagement Rate